Ray is currently responsible for the Teradata 3 TIER EDW Architecture which is now the recommended standard for Teradata Asia Pacific and Europe.
Ray has extensive experience both in Australia, United States, Europe and Asia in Data Warehousing and more specifically Customer Relationship Management arena. He has been working exclusively in CRM and data warehousing since joining Teradata in 1991. His work over the past ten years has been primarily in the Banking and Finance Sector, though he has completed significant engagements in both the Communications and Transport industries as well as over 15 years previous experience in the Retail and Government (Policing Intelligence Systems) sectors.
Ray was the architect behind the successful Relationship Optimizer product for NCR Teradata, and brought the product from concept in 1997 to fully developed and installed production application in 1998. During 1999 and 2000 Ray worked exclusively in Europe and North America installing and consulting on Marketing Systems for large corporations.
Ray has worked at many of the worlds leading enterprise in the USA, Europe and Asia.
These include:
Barclays PLC, Ray was instrumental in the introduction of the Teradata Significant Event Methodology. The formal Teradata methodology was first implemented at Barclays to support the consumer and small business segments.
Bank of America, the implementation of the successful pilot of Relationship Optimizer program and resulted in a dramatic shift in the manner of marketing and the response rate of initiatives in the Premium Segment. Bank of America has since begun rolling out the program across other areas with similar success. This implementation showed the combination of Significant Events and multiple daily marketing campaigns can dramatically improve the return of even highly managed segments.
National Australia Bank of course is where the initial in field development of Relationship Optimizer was based. Ray worked with the business and IT divisions of National to define and design the algorithms of RO, then implement the program across the entire Consumer base. Normally big bang approaches do not work, however, National is now renowned as a leader in the CRM space based on the unique Customer Communication Framework approach (pioneered by Ray) which implements timely, non intrusive customer contact management for a marketing environment.