Mark Shainman
Global Program Manager
Master Data Management Solutions
Teradata

Mark is the global program manager for Teradata's MDM solutions. He manages the global aspects of the sales, deployment, and technology strategy of master data within Teradata Corporation. He also heads the Oracle to Teradata migration program as well as competitive positioning, strategies, market analysis.

Prior to joining Teradata, he was a senior research analyst for META Group specialising in database management systems for both online transaction processing and decision-support architectures. Shainman has advised clients on a wide spectrum of database issues, including total-cost-of-ownership analysis, data mart consolidation, disaster recovery, replication, and security, while assisting with core database product comparison and selection. Shainman earned his degree from Georgetown University.

Teradata MDM, Enabling data integration and improving data quality within your data warehousing environment

Companies are faced with numerous business problems that stem from poor and inaccurate master data within both their analytical and operational environments. Teradata's MDM solution is a process and technology infrastructure that can help companies solve these problems , enabling customers to achieve a true 360 degree view of customers and suppliers, improve new product introduction times, and enable companies to achieve regulatory compliance. This presentation will look into what master data and master data management are, as well as the business value of a MDM solution. It will also look into the value MDM brings to both a warehouse as well as data mart consolidation efforts. We will also look at how MDM can help manage critical business relationships as well as the components that make up the Teradata MDM solution.