Daniel Graham
Active Data Warehouse Marketing Manager
Teradata

Mr. Graham started as a field engineer and systems programmer with UNIVAC in 1971. In the 1980s, he was Asst. Vice President of Database Administration at California Federal Savings and Loan managing an IBM 3084 and UNIVAC 1100/80. He then joined Teradata Corporation as Senior Marketing Product Manager of the DBC/1012 parallel database computer. He joined IBM in August 1993, to lead a Product Planning Group tasked with designing and launching the RS/6000 SP.

In December of 1995, Mr. Graham was named Strategy and Operations Executive within IBM's Global Business Intelligence Solutions unit. In this role he developed competitive programs and established the $75 million IBM Teraplex Centers. He later developed strategic plans for WebSphere Portal, DB2, and managed DB2 BI Marketing. Dan rejoined Teradata to lead their Active Data Warehouse marketing programs.

Beyond Reporting: Cool Ways to use your Enterprise Data Warehouse

Integrated data and reports are just a beginning. There are a dozen ways to branch out and be more competitive using what you already have in your EDW. Since every company is different, we will review the many ways Teradata clients are exploiting their EDW.

This session reviews best practices in aligning with corporate strategy, adoption patterns for advanced analytics, automated decision making, managing by exception, and the convergence of BI with Process Management. Included are examples of how others are using SAP BW, Microsoft Analysis Server, and SAS with Teradata. The session culminates with case studies of Active Call Centres, Active Web, and Business Activity Monitoring.

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