Reagan Taylor
Email Marketing Consultant
NCR

As an Email Marketing Consultant Reagan shares industry best practices with companies across the US. Reagan's marketing background includes managing communications efforts for one of the nation's leading diversified healthcare benefits companies as well as agency experience focused in the technology and integrated communication sectors.

Renew, Reengage and Revitalise

Looking to breathe new life into your eMarketing efforts - maybe you're reworking your program, adding Web 2.0 initiatives or just getting started with email. Regardless of where you fit, this session will help you determine the right steps to fully leverage electronic mediums and provide your customers and prospects timely, relevant and targeted messages and offers.

Join Reagan Taylor and Sundeep Kapur and as they walk through real examples and ideal practices they've shared with other financial, retail, travel, entertainment and technology companies.

Key take-aways:

• Leverage available electronic channels - email, mobile, and user generated content etc. - while elevating the importance of eChannels within your organisation
• Seamlessly gather additional customer insights and preferences and leverage using micro-segmentation, cross-channel strategies and ongoing dialogue
• Apply ideal practices and stay competitive in 2008 and beyond

*** co-presenting with Sundeep Kapur, NCR