Linda Richardson 
Senior Teradata DBA 
Norfolk Southern Corporation

Linda Richardson, has been working on Teradata systems since 1997. Her responsibilities have included data modeling and analysis, performance tuning, application development, production support and database administration. She has played a significant role in several data warehouse initiatives at Norfolk Southern including the development of an active data warehouse, implementation of a web application utilised by thousands of external customers to track railcars and implementation of operating plan adherence and connection performance applications.

Thoroughbred Operating Plan - Coupling Action to the Plan to Drive Performance Improvements

Over the last several years Norfolk Southern recognised a strong business requirement to handle trains on a fixed schedule versus an adhoc schedule, both to meet commercial contract requirements and to optimise their network flow.  Working together, Transportation and IT looked to the evolving Data Warehouse to meet these needs. This session will cover the various steps taken and applications created to provide measures, reports and tools that enable the operating areas to be held accountable for connection and shipment performance.  Using these tools, improvements are being continuously made to the operating plan, resulting in better shipment performance, increased customer satisfaction and millions of dollars in capital savings.