Media Convergence, the potential opportunity for Telcos in Australia
Convergence 2.0. Telecommunications operators in developed markets are facing increasingly slower revenue growth or even a contracting market, due to market saturation and decreasing consumer telecommunications spending. Many operators have already fought back with bundled service offerings utilizing triple and quadruple play offerings, but these offerings will too have their limitations in terms of reach and revenue growth potential. The first part of this session will explore cross-industry convergence and highlight what operators are doing outside of the traditional telecom sphere to integrate wireless communications into new verticals such as machine-to-machine communications, healthcare, automotive etc.
The second part will take a broader look at the changing nature of the business model, key players and partnerships that will be formed as telco's, media companies, phone companies, and industry players leverage this development. Operators ready to move quickly and capture the currently underexploited content market may be able to create sustainable competitive advantage in their markets and beyond.
The session will wrap up with a look at customer retention and some of the new methods that Telco's can leverage to minimise churn.
Key takeaways:
- Trends of media convergence
- What will the new business model be?
- How can I reduce customer churn?
Industry Experts:
Industry Guest:
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