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 Sundeep Kapur
VP, Strategic Marketing
NCR
Sundeep has been assisting marketers with email marketing strategy since 1997. He is an industry veteran working with customers across multiple industries helping them to enable technology and services to brand, personalise and speak to customers more effectively. Creating Interactive Conversations The web continues to evolve, creating many more consumer Touch points - Blogs, YouTube, Flickr, Twitter and MySpace are places your consumers visit for information about your company, industry and competitors. Sundeep will explore real case studies from companies across the globe that have enhanced their customer relationships by applying these Web 2.0 techniques in addition to the traditional channels. Learn how you can engage customers and prospects in a timely relevant dialogue leveraging the information you have, across all channels. Attendees will: - Be able to take a fresh look at the way they communicate, incorporating Web 2.0 channels into their marketing mix
- Create an engaging dialogues with customers and prospects catering to the recipient's preferences
- Gain a greater understanding of all available channels to market their products or services; and how to leverage the channels
- Walk away with many ideas to apply to your own business
Forum Renew, Reengage and Revitalise Looking to breathe new life into your eMarketing efforts - maybe you're reworking your program, adding Web 2.0 initiatives or just getting started with email. Regardless of where you fit, this session will help you determine the right steps to fully leverage electronic mediums and provide your customers and prospects timely, relevant and targeted messages and offers. Join Sundeep Kapur and Reagan Taylor as they walk through real examples and ideal practices they've shared with other financial, retail, travel, entertainment and technology companies. Key take-aways:
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